What “To Do” and What “Not To Do”…
Twitter is about building relationships, and conversing with like-minded people over the internet; whether it be customers or joint ventures (JV’s). The point to keep in mind is this. If you’re only going to use Twitter to sell your products, you’ll probably sell some of the products you promote; however, without building relationships, you leave a lot of your profit on the table.
Your goal should be to become a valuable source of information in your particular niche to your customers, and to other expects. Giving a helping hand go’s along way with some people; however, if all you do is put links in your articles to other products, you’ll soon find yourself in trouble.
So, where do you balance the scale between promoting products, and providing useful information on Twitter? Understanding the points I’m about to give you could be the difference between “turning customers on“, and “turning customers off“.
What “To Do” (Turning Customers On)
- Having an clean profile page, including a picture of yourself, and a bio makes a very good start. By having this info immediately for Tweeters to see, you give people a reason to get to know you.
- Talk-to-people! If I visited your profile page and see 60%, 70% or 80% of your tweets beginning with @twittername, I know immediately you are engaged in regular conversation with other people.
- Share! Share! Share! When you come across a good source of information, and helpful tools, share the love with your tweet followers. This way you set yourself up for becoming a reliable source in which they can rely on.
- For those of you who like tweeting, check this out. I was reading an article about Twitter, and the writer mentioned giving “Tweet Shout Outs!” Here’s what I mean. Tweet something like, “if you’re not following @blognpaycheck, what are your waiting on. They have some great tips, and tricks on “turning your blog into a paycheck.”
What “Not To Do” (Turning Customers Off)
- Putting links to your blog post, or products in EVERY Tweet. Like I said earlier, Share the Love!
- Not getting involved in conversation with other Tweeters. I’d like to come to your profile page and see you having conversation, if I see this, I know you’re active in the Twitter community.
- You haven’t changed your default avatar, profile picture, or your bio is blank. People like talking to people, not at people.
- If I come to your profile page and see you’re following 1,000 people, but only 50 people are following you, that’s a good indications to me not to follow you. Either you’re constantly selling, or you’re a poor source of information.
- Ignoring people talking to you! Let’s say I came to your profile page and ask how your promotion was going, if you don’t respond, you have just reduced your chances of holding conversation with that person again.
One last point. What do you think would happen if I responded to your tweet by saying, “@yourtwittername, I appreciate you following me, and for the kind words. It’s to see an expect in my niche helping others succeed.” What would most likely happen would be a bunch of my followers would start following you, or vice-verse.
Now! Let’s Incorporate Promotions Into Your Tweets Without Running Off Your Tweeters
To help keep you focused, let’s take a look at the 80/20 rule, and how it can affect your business.
What is the 80/20 rule?: The rule of thumb is that 80% of your outcome (effect), is produced by 20% of your input (cause).
If you apply the 80/20 rule to your tweets, your chances of running off your tweeters are greatly reduced. Here’s what I mean…
If you restrict 80% of your promotions, to 20% of your tweets, your chances of increasing your sales will substantially increase for two reasons.
- You build trust.
- You become a reliable source for people to depend on.
Once this happens, chances of making a sale just start kicking in.
By spending a little time with your followers, and allowing them to get to know you, your chances are much higher when you post a link directly to a product of getting a sale.
Try not to send people directly to the product page. By giving them a little more information about the product on your blog does two things,
- You help them decide if they want the product by providing more detail.
- If they don’t want that product, you now have them on your site where they can view other products, in hopes of finding what they need.
At this point, they can now click your affiliate link and purchase the product, or if you own the product, simple buy it on the spot.
One last word. Think of Twitter as an online Rolodex at the end of your fingers, helping you, and your business succeed.
So, what are you waiting on, go harness the power of Twitter.
If you haven’t read Part: 1, Using Twitter to Promote Your Products, check it out…
If you haven’t read Part: 2, Using Twitter to Promote Your Products, check it out…